The content for the CEO Survival channel has kindly been sponsored by SmartLearn and Oxford College of Marketing.

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This channel is for business leaders and managers looking to get the most of their business. Speak to us about creating a channel uniquely for your business.

CEO Survival, series 1- world class marketing: strategic marketing planning
Malcolm McDonald, professor from Cranfield University, presents a marketing planning masterclass. Every week, 2 additional modules are added, making up the full 8 programs.

This series starts w/c 3rd November 2008 - launch and 1st 2 videos

CEO Survival, series 2- world class marketing: key account management
Malcolm McDonald, professor from Cranfield University, presents a marketing planning masterclass. Every week, 2 additional modules are added, making up the full 8 programs.

This series starts w/c 1st December 2008 - launch and 1st 2 videos

CEO Survival, series 3- Leader Profile & CEO Survival Guide
Ashley Ward, president of the European Leadership Program, presents his survival guide. Business leaders are invited to make their contribution and appear on this series, offering their tips on CEO survival and compliance. Every week, 2 additional modules are added, making up the full 16 programs.

This series starts w/c 22nd December 2008 - launch and 1st 2 videos

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